Trey Yates, the beloved founder and CEO of Greenbrier Dairy LLC and a respected advocate for rural food systems in West Virginia, tragically passed away last night in a car accident.
He was a proud native of Meadow Bridge, West Virginia, and leaves behind a legacy defined by innovation, integrity, and an unwavering love for his community.
Trey embodied the true spirit of an entrepreneur—visionary, hardworking, and hands-on. From the very beginning of Greenbrier Dairy, Trey put his whole heart into building a business that not only delivered quality products but also supported and celebrated Appalachian agriculture.
His work was never just about profit; it was about people, tradition, and pride in the land he called home. When customers placed an order for butter, they didn’t just get a product—they often got Trey himself, showing up at their door with a box in hand and a warm smile.
That simple act of personal delivery said everything about who Trey was: someone who valued relationships over convenience and community over corporate distance. His humble, down-to-earth nature never faded, no matter how much his business grew or how many people came to admire his work.
As the Rural Market Technical Assistance Specialist at the West Virginia Food & Farm Coalition, Trey was deeply invested in helping local farmers and producers thrive. He worked to ensure that rural food systems were not only sustainable but celebrated.
He believed that small communities deserved big opportunities and fought tirelessly to connect producers with markets, education, and support. He was the kind of leader who didn’t just sit behind a desk—he rolled up his sleeves and got involved, mentoring others, sharing his knowledge, and showing up when it mattered most.
Trey’s presence in Meadow Bridge and the broader West Virginia farming community was a beacon of positivity. He had an infectious enthusiasm for life and a gift for making people feel seen and valued.
Whether he was speaking at an agricultural event, delivering goods, or helping a neighbor fix a fence, Trey brought the same sincerity and commitment to everything he did. His humility, kindness, and drive made him a pillar of his community.
More than anything, Trey had a heart for giving back. He was always looking for ways to uplift others—whether that meant providing jobs, offering guidance to young entrepreneurs, or volunteering his time and resources to local initiatives.
He believed that the success of one person should contribute to the success of many, and he lived that belief daily. His unexpected passing is a tremendous loss to his family, his friends, his colleagues, and the countless people he inspired.
The news of his death has left a deep ache in the hearts of all who knew him. Across the region, farmers, food producers, and community members are mourning the loss of not just a businessman, but a dear friend and champion for rural West Virginia.
In remembering Trey Yates, we remember a man who lived with purpose, gave generously, and believed in the power of small communities to do great things.
He leaves behind a legacy of compassion, leadership, and tireless service—one that will continue to shape the future of West Virginia’s food and farming landscape for years to come.
Details on funeral services and memorial plans will be announced soon. In the meantime, friends and supporters are encouraged to honor Trey’s memory by supporting local farms, giving back to their communities, and embodying the same kindness and dedication that Trey brought into the world every day.
Rest in peace, Trey. Your smile, your work, and your heart will never be forgotten.
The post Trey Yates Obituary-Death; Founder at Greenbrier Dairy LLC Dies in Vehicle Crash first appeared on Trusted and Verified USA News.
The post Trey Yates Obituary-Death; Founder at Greenbrier Dairy LLC Dies in Vehicle Crash first appeared on Voxtrend News.
